Leadership coaching · St. Charles, MO
Your team has talent. Does it have a standard?
Most teams run on effort. Championship teams run on a system: Standards, Discipline and Execution. Answer the first question and find out where yours stands.
Your team can describe what elite performance looks like on this team, without prompting.
Pick a number to start. Free · No login · About 5 minutes.
Or start from the intro →Sound familiar?
Effort isn't the problem.
Most teams work hard. They just run on effort instead of a system.
The training day was great.
By Friday, nothing changed. A speech gives your team a good day. A system gives them a good season.
Nobody's sure what good looks like.
If the standard lives in your head, your team is guessing. Guessing isn't a strategy.
You're the only one holding the line.
When accountability depends on you, it disappears the minute you leave the room.
Talented teams don't fall short on effort. They fall short on clarity, consistency and leadership. That's fixable.
The system
Standards. Discipline. Execution.
SDE is how your team operates. The Nine Principles are how you lead it. Every program, workshop and coaching session at DeadThree runs on these three pillars.
Standards
The bar we set
Define what elite looks like before the work starts. Written down, observable, known by everyone.
Discipline
The behaviors we sustain
Habits and a weekly rhythm that hold the standard when things get busy, hard or boring.
Execution
The results we prove
Clear outcomes, clear owners and a scoreboard everyone can read. Every week, every quarter, every season.
Standards define how we work. Discipline is how we sustain it. Execution is how we prove it.
Diagnose before you decide
Where does your team actually stand?
Most leaders fix the wrong problem. The free SDE Assessment scores your team on all three pillars and shows you the weakest one. No login. Your results, your next move.
Take the free assessment →Work with us
One system. Four ways in.
No menu of 20 programs. Start where you are, and every step leads to the same place: a team that runs on a system.
SDE Assessment
Score your team on Standards, Discipline and Execution. See which pillar is holding you back.
Take it free →Day workshops
One day on site with your team: Set the Standard, the Nine Principles, or Leadership Execution.
Ask about a workshop →SDE 9-Week Program
Nine weeks, one principle a week, on your real team. You leave with a system your team runs without you.
See the 9 weeks →Season 2
Monthly check-ins after Week 9. The standard stays up and the system keeps getting sharper.
Talk about Season 2 →The SDE 9-Week Program
Stop running on effort. Start running on a system.
For leaders of teams from 5 to 200. Talent is there, consistency isn't, and motivational training didn't stick.
- Team Standards, written and owned by the team
- A weekly operating rhythm
- The 3-part 1:1, run with every direct report
- Weekly outcomes and a live scoreboard
- A 90-day plan and a before/after SDE score
It worked if, at Week 9
- Every team member can name the standards without prompting.
- The weekly rhythm runs without the leader pushing it.
- The team can state the score in real time.
The DeadThree app
The work doesn't stop when the session ends.
Training days fade because nothing happens between them. The DeadThree app keeps your team in the work every day, and shows you who's showing up.
Daily check-in
Pick a principle, make a commitment, report back tomorrow.
Championship Cards
Self-grade 1–10 across all nine principles and track it over time.
Teams
A team feed, roster, leaderboard and room to celebrate wins.
Habit tracker
A 90-day commitment with daily tracking and streaks.
The Nine Principles
Not words on a wall. Lines your team lives by.
Nine principles that spell EMPOWERED. Each comes with one line your team can run on.
Encouragement
On our team, encouragement is specific and out loud.
Mindset
On our team, mindset shows up when things go wrong.
Purpose
On our team, every person can say what we're here to do in one sentence.
Ownership
On our team, if you see it, you own it.
Winning
On our team, winning is defined before the week starts.
Empathy
On our team, we understand before we respond.
Results
On our team, we turn effort into measurable results.
Execution
On our team, we turn commitments into actions and actions into results.
Decision-Making
On our team, decisions get made, owned and backed.
Get the Empowered Playbook. Free. All nine principles, five lessons and reflection questions for each. 75 pages.
Send it to me
The coach
Built like a basketball program.
I'm George Evjen. I bring the intensity of elite athletics into the boardroom, the job site and the leadership table.
After 18-plus years in software and IT as an Agile Coach and Release Train Engineer, building teams and leading delivery through chaos, I built DeadThree around one truth: championship teams don't happen by accident. They happen by design.
We start with the person, then the team, then the process. We don't drop content and disappear. We teach, we coach, and we hold your team to the standard until it holds itself.
"Your team needs a system, not a speech."
Free. Every week.
Not ready to talk? Start here.
A new episode every Monday. The Championship Brief every Tuesday. Real leadership lessons, no fluff.
The podcast · Newest episode
The DeadThree Coaching Show
Every team plays to the standard its leader holds. Every episode ends with one move for your next conversation.
The Championship Brief
One idea. Three moves. Every Tuesday.
The written version of each episode, built for your next team meeting. About four minutes to read.
The mission
Own the mission. Lead with purpose. Win with discipline.
This is the scoreboard we're chasing. Every team we coach moves the number.
Teams running on the SDE system.
Leaders who hold the standard without being told.
Listeners, readers and members in the work every week.
Your next move
Find your weakest pillar.
Take the free SDE Assessment. You'll see where your team stands on Standards, Discipline and Execution, and the one move to make next.