Every team plays to the standard its leader holds.
A leadership podcast with a working system, not pep talks. George Evjen breaks down real team situations the way he does with clients: set the standard, build the discipline to hold it, then execute. Every episode ends with one move for your next conversation.
Newest episode
Press play. New every Monday.
Pick any episode below and it plays right here.
New here? Start with these
Four episodes. The whole system.
139 episodes is a lot. These four give you Standards, Discipline and Execution in under three hours.
The current series
Begin With We.
Ten WE's from Kyle McDowell's Begin With We, one per episode, translated into what they look like on your team. Listen in order. Each one builds on the last.
Listen by pillar
Find the episode for the problem you have.
Every episode ties back to the SDE Framework. Pick the pillar your team is weakest in. Not sure which one? The free SDE Assessment tells you in 30 questions.
Standards define what winning looks like. If three people on your team describe the standard three different ways, start here.
Discipline holds the standard in place when nobody's watching. If the standard slips by Thursday, start here.
Execution is the proof. If the plan is clear and the results still don't show up, start here.
Lines from the show
Things you'll hear.
Straight from recent episodes. Take one into your next meeting.
"You knew. And you never said anything."
George Evjen · EP139"Point at the work, not the author. Say this plan, not your plan. Even better, say our plan."
George Evjen · EP139"Stop talking. Don't defend anything. Just sit there and say, tell me more about that."
George Evjen · EP139Every episode
The full archive.
Every episode, newest first. Scroll the list and press play.
The Championship Brief
Every episode ends with one move.
Get the moves in your inbox every Tuesday. One idea from the show, three moves for your team, about four minutes to read.
Free. No spam. Unsubscribe anytime.
Your host
George Evjen
Founder of DeadThree Coaching in St. Charles, MO. Eighteen-plus years leading delivery in IT and software as an Agile Coach and Release Train Engineer, and a basketball coach who still runs 5 AM workouts.
The show runs like his programs: person first, then the team, then the process.
- Every episode ties to the SDE Framework or the Nine Principles
- Every episode ends with one move for your next conversation
- Built for leaders of teams from 5 to 200
Take it past the earbuds
Listening is the warm-up. Your team is the game.
Find your gap
The free SDE Assessment. 30 questions. See whether Standards, Discipline or Execution is holding your team back.
Take the assessmentBring it to your team
Workshops and the SDE 9-Week Program. The same system from the show, run live with your people.
Book a call with George