The 9 principles to lead, build and empower your team.
Most teams don't fall short on effort. They fall short on clarity, consistency and leadership. This 75-page playbook gives you nine principles and one line your team can live by for each.
- Nine principles in EMPOWERED order, from Encouragement to Decision-Making
- Five practical lessons and a set of reflection questions for each
- Built for real teams: sales floors, job sites, IT teams, remote teams
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What's inside
Not theory. A playbook you run.
Every chapter follows the same shape, so your team knows exactly what to do with it.
Lines to live by
One sentence per principle your team can live by. "On our team, if you see it, you own it." Then you rewrite it in your own words.
Short lessons
Five per principle. Teaching pages with the actions that make each principle show up on a normal Tuesday.
Sets of reflection questions
Hard, honest questions to bring to your next team meeting or 1:1. This is where the change starts.
The nine
Read the word. Live the line.
The SDE Framework is how your team operates. The Nine Principles are how you lead it.
Encouragement
On our team, encouragement is specific and out loud.
Mindset
On our team, mindset shows up when things go wrong.
Purpose
On our team, every person can say what we're here to do in one sentence.
Ownership
On our team, if you see it, you own it.
Winning
On our team, winning is defined before the week starts.
Empathy
On our team, we understand before we respond.
Results
On our team, we turn effort into measurable results.
Execution
On our team, we turn commitments into actions and actions into results.
Decision-Making
On our team, decisions get made, owned and backed.
Who it's for
Leaders with talent on the roster and no consistency on the scoreboard.
- Team leaders and managers running teams of 5 to 200
- Department heads and directors who need everyone on the same page
- Business owners tired of being the only one who cares
- Coaches building a culture that holds when they're not in the room
"Great teams aren't built by chance. They're built by leaders who demand ownership, model execution and never lower the standard."
George Evjen · Founder, DeadThree Coaching
Your move
Am I here to check a box, or to build something elite?
If it's the second one, start with the playbook. It's free.
Want to know which pillar is holding your team back? Take the free SDE Assessment
Ready to talk? Book a call with George
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75 pages. Nine principles. One line for each.
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WHO WE WORK WITH
WHAT WE OFFER
CORPORATE & TEAM TOOLS
CUSTOM KEYNOTE
SPEAKING
IN-PERSON
WORKSHOPS
ORGANIZATIONAL PERFORMANCE CONSULTANT
LEADERSHIP TEAM VIRTUAL COACHING SESSIONS
ONLINE COURSES
POPULAR COURSES
Training #1
Julius shares his inspirational story of overcoming being in the bench, learning the game of football in just 10 months, and personal strategies of mental performance.
Julius shares his personal system for accomplishing visions/goals combined with the insights he has learned from other high performance individuals.
Training #2
Julius created a 3 step system to help improve the performance and mental health of teams virtually.
1. Pain point discovery call with team leader
2. Performance/wellness assessment and coaching for teams of 8 or less
3. Follow up call with team leader to create startegy for ongoing accountability
Training #3
Julius conducts a discovery call to learn team/organizational performance and mental health pain points.
He then builds a custom lecture with break out groups to help teams build Optimal Performance. The workshop sessions are engaging, stimulate group conversation, and full of actionable strategies.