THE CHAMPIONSHIP BRIEF · FREE

One idea. Three moves. Every Tuesday.

The weekly leadership brief from DeadThree Coaching. Each issue takes one idea from the podcast and turns it into moves you can run with your team that same week. About four minutes to read.

  • A real story from the field, not a motivational quote
  • One tool or script you can use in your next meeting
  • Three moves for the week, tied to Standards, Discipline and Execution

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What's in every issue

Built to be used, not just read.

Same shape every week, so you know exactly where to look and what to do with it.

01

The story

Something that happened on a team, a court or a job. The lesson starts there.

02

The framework

One tool from SDE or the Nine Principles that explains what went right or wrong.

03

The script

Words you can say out loud in your next meeting or 1:1. Steal them.

04

Three moves

Specific actions for this week. Small enough to do, big enough to notice.

The latest issue

Here's what you missed.

Issue 005 went out October 20. A taste of what lands every Tuesday.

Issue 005 · Ownership

Tough on the problem. Easy on the person.

Your team will make mistakes the minute you tell them to move. What you do next decides your culture. Punish the mistake and the movement stops. Make people hide it and trust dies.

  • The day I deleted an entire company's catalog
  • Three kinds of mistakes, and the one most leaders get wrong
  • Four sentences of ownership you can use tomorrow
Careless
Sloppy, and fixable. Tighten the standard and coach it.
Malice
Knowingly doing what's wrong. Not tolerated. Period.
Good faith
Trying to make things better and got it wrong. Cheer it. These are the gifts.

From Issue 005. Three kinds of mistakes, from Kyle McDowell's Begin With We.

Who it's for

Leaders who want a system, not a speech.

  • Team leaders and managers running teams of 5 to 200
  • Department heads and directors who need everyone on the same page
  • Business owners tired of being the only one who cares
  • Coaches building a culture that holds when they're not in the room

Built from the podcast

The DeadThree Coaching Show

Every Brief comes from that week's episode. Listen Monday, run the moves Tuesday.

"Your team can't help with the problem if they don't know it exists."

George Evjen · EP136

Listen on Spotify

Your move

Four minutes a week. Better team meetings.

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One idea. Three moves. Every Tuesday.

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