- HOW WE WORK TOGETHER -
CHOOSE YOUR
PATH.
Every engagement is built on the SDE Framework. Whether you're a solo leader
or running an entire organization - there's a path built for where you are
right now.
- FLAGSHIP OFFER
THE PROGRAM THAT
CHANGES EVERYTHING.
This is the full engagement. 13 weeks of one on one coaching built around the SDE Framework and the EMPOWERED principles - designed specifically for IT and software leaders.
Flagship Program
13-WEEK
TRANSFORMATION
TRANSFORMATION
Most coaching programs give you inspiration. This one gives you a system. Over 13 weeks you'll install the SDE Framework into your leadership, develop your team through the EMPOWERED principles, and build the championship culture your organization has been missing.
Investment
Let's Talk
Weeks 1–3
Standards Audit
Define what excellence looks like for your team — before the work starts.
Weeks 4–7
Discipline Systems
Build the habits and accountability structures that make showing up non-negotiable.
Weeks 8–11
EMPOWERED Principles
Develop your leaders through all nine principles — from Purpose to Decision-Making.
Weeks 12–13
Championship Execution
Lock in the system. Build your team playbook. Set the standard going forward.
Throughout
Weekly 1:1 Sessions
Direct coaching from George — real talk, real accountability, real progress.
Ongoing
SDE Playbook
You leave with a custom playbook your team can run without you in the room.
Limited spots available. George works with a small number of clients at a time to ensure championship-level attention and results.
Apply for a Discovery Call →
- KEYNOTE SPEAKING
BRING THE
STANDARD
TO YOUR STAGE
George delivers high-energy, practical keynotes built around the SDE Framework — for conferences, offsites, leadership summits, and team events.
The SDE Framework — Building Championship Teams
The full playbook for IT and software leaders. Standards, Discipline, Execution.
EMPOWERED — The Nine Principles of Elite Leadership
How the best leaders develop their people and build winning cultures.
From the Court to the Boardroom
What elite athletics teaches us about execution, accountability, and winning.
Custom Keynote
Built around your team's specific moment — offsite, kickoff, or summit.
Keynote Details
Format
Keynote or Workshop
Length
45 min — Full Day
Location
Local & Travel Available
Audience
IT, Software, Corporate
Pricing
Download the Guide
Full pricing, keynote topics, and availability are included in the DeadThree Speaking Guide. Download it below — or book a call to talk through your event directly.
Book George →
- NOT SURE WHERE TO START -
START WITH
A CONVERSATION.
Every engagement starts with a free 30 minute discovery call.
No Pitch - No Pressure
Just George, your team and a next clear step.