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DEADTHREE

Work with DeadThree

One system. Four ways in.

Every engagement runs on the SDE Framework: Standards, Discipline, Execution. Start where your team is today. Every path leads to the same place: a team that runs on a system, not on you.

Book a call Take the free assessment first

The main eventSDE 9-Week ProgramInstall the system on your real team. The way inDay workshopsOne day, on site with your team. Keep it runningSeason 2Monthly check-ins after Week 9. Add-ons1:1 · Keynotes · AppFor leaders, stages and every day.

How it works

From first click to a team that runs itself.

Take the assessment

30 questions, free. Find your team's weakest pillar before we ever talk.

Book a call

30 minutes with George. We look at your score and what your team is up against.

Pick your start

A day workshop to start fast, or the 9-Week Program to install the whole system.

Keep it running

Retake the assessment at Week 9. Season 2 keeps the standard up.

The main eventFor teams

The SDE 9-Week Program

In 9 weeks your team stops running on effort and starts running on a system. Written standards everyone can name, a weekly rhythm that holds them, and a scoreboard that shows the score in real time.

Length9 weeks

Team size5 to 200

InvestmentLet's talk

Your team leaves with

Team Standards, written and owned by the team
A weekly operating rhythm, every meeting tied to a standard
The 3-part 1:1, run with every direct report
Weekly outcomes and a scoreboard everyone can read
A 90-day plan and a before/after SDE score

It worked if, at Week 9

Every team member can name the standards without prompting.
The weekly rhythm runs without the leader pushing it.
The team can state the score in real time.

Talk about the 9 weeks Email George

Standards Weeks 1–3

WK 1EncouragementDefine what elite looks like on your team

WK 2MindsetWrite standards people can actually use

WK 3PurposeTeam Standards, final, walked through with the team

Discipline Weeks 4–6

WK 4OwnershipWeekly operating rhythm, every meeting tied to a standard

WK 5EmpathyThe 3-part 1:1, run with every direct report

WK 6Decision-MakingHold the line when discipline slips

Execution Weeks 7–9

WK 7WinningThree weekly outcomes, one owner each

WK 8ResultsThe scoreboard: 3–5 metrics everyone can see

WK 9Execution90-day plan and retake the SDE Assessment

Every week runs the same: teach → exercise → field work → bring a real artifact to the next session. Before Week 1, every leader takes the SDE Assessment. Between sessions, the team checks in daily on the DeadThree app.

The way in

Day workshops.

One day, on site with your team. The fastest way to feel the system before you commit to the full 9 weeks.

SDE

Set the Standard

Your team defines what elite looks like and writes it down. Standards everyone can name, built in the room.

What elite looks like on your team
Standards written as behaviors, not values
The first draft of your Team Standards

Then: the 9 weeks build the discipline and execution around it.

Team building

The Nine Principles

EMPOWERED, live. Your team works through all nine principles and writes its own "On our team" lines.

Encouragement through Decision-Making
Where your team is strong and where it slips
Your team's own lines to live by

Then: the 9 weeks turn the lines into weekly habits.

Leaders

Leadership Execution

For the leadership team. Clear outcomes, clear owners, and a scoreboard you can run on Monday.

Three weekly outcomes, one owner each
The metrics that actually show the score
A meeting rhythm that holds the line

Then: the 9 weeks install it across the whole team.

Investment: let's talk. Every workshop is built for your team and your goals.

Ask about a workshop

Keep it running

Season 2.

Week 9 isn't the finish line. It's the end of the first season. Season 2 is a monthly check-in that keeps the standard up and the system sharp while the team grows, changes and gets busy.

Talk about Season 2

After Week 9

What stays on

Monthly check-in with George on the standards, the rhythm and the score
Tune-ups when the team adds people or the work changes
The app keeps the daily check-in going
Retake the assessment to see the score move

Add-ons

Add to the program, or start here.

Each of these works alongside the 9 weeks or on its own.

For the lead executive

1:1 executive coaching

Direct work with George to install the SDE system into how you lead. Built for leaders running a team, whether or not the team is in the program.

Phase 1Standards

Define what elite looks like on your team. Make the bar observable.

Phase 2Discipline

Build your weekly operating rhythm. Restructure your 1:1s.

Phase 3Execution

Weekly outcomes, a scoreboard the team reads, misses diagnosed, not buried.

Live 1:1 sessions with George, with field work on your team every week
Ends with your Elite Team Operating System: standards, rhythm, scoreboard and 90-day plan
George works with a small number of leaders at a time

Book a call Email George

For your stage

Keynotes

The SDE FrameworkBuilding championship teams
The Nine PrinciplesEMPOWERED, from Encouragement to Decision-Making
From the Court to the BoardroomWhat basketball teaches about leading teams
Custom keynoteBuilt for your team's moment

Format: keynote or workshop · Length: 45 minutes to a full day · Where: local and travel

Book George

Every day

The DeadThree app

Daily check-ins, Championship Cards, team feeds and a 90-day habit tracker. Included in the program, free to join on your own.

See the app

Who it's for

A system, not a speech.

Your team has talent, but the results aren't consistent
You've tried the training day, and by Friday nothing changed
You're the only one holding the line, and it drops when you leave the room
You lead 5 to 200 people and want a method you can run, measure and repeat

IT & SoftwareConstructionFitnessAthletic programs

Questions

What does it cost?

Every engagement is scoped to your team, so we talk price on a call. Book 30 minutes or email George and you'll get a straight answer.

Where should we start?

With the free SDE Assessment. It shows which pillar is holding your team back, and that tells us whether a workshop or the full 9 weeks is the right first move.

We're not ready for 9 weeks. Now what?

Start with a day workshop. Your team feels the system in one day, and you decide on the 9 weeks after.

How big does my team need to be?

The program is built for teams of 5 to 200. Smaller than that, 1:1 executive coaching is usually the better fit.

On site or virtual?

Workshops are on site. For the 9 weeks and 1:1 coaching, we'll set the format that fits your team on the call.

What happens after Week 9?

Your team retakes the SDE Assessment so you can see the score move. Season 2 keeps it running with a monthly check-in.

Every engagement starts the same way

Start with a conversation.

A free 30-minute call with George. Bring your SDE score if you have it. You'll leave with a clear next move, whether or not we work together.

Book a discovery call Take the SDE Assessment

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