— How we work together —

Choose your
path.

Every engagement runs on the SDE Framework — Standards, Discipline, Execution. Whether you want 1:1 work for yourself or a 90-day engagement to install the system across your team, there's a path built for where you are right now.

1:1 Coaching Team Coaching Keynote Speaking Take the Assessment
— 1:1 Coaching —

The program that
changes everything.

90 days of 1:1 work to install the SDE operating system into how you lead. Standards. Discipline. Execution. The Nine Principles working underneath. Built for leaders running a team of three or more.

1:1 Intensive
SDE Leadership
Intensive

Most coaching programs give you inspiration. This one gives you a system. Over 90 days you'll install the SDE Framework into your leadership, work the Nine Principles into how your team operates, and build a real team operating system you can run after we're done.

Investment
Let's Talk
Phase 1 · Days 1–30
Standards
Define what elite looks like on your team. Build the bar. Make it observable. Hold the line.
Phase 2 · Days 31–60
Discipline
Build the weekly operating rhythm. Restructure your 1:1s. The calendar carries what willpower can't.
Phase 3 · Days 61–90
Execution
Three weekly outcomes. A scoreboard the team reads. Results diagnosed when missed, not buried.
Throughout
Weekly 1:1 Sessions
60-minute live sessions, every week. Direct coaching from George. Real talk, real accountability.
Throughout
Field Work + Deliverables
Every session ends with applied work on your team that week. Tested live. Documented. Refined.
Final Deliverable
Elite Team Operating System
A custom document combining your standards, weekly rhythm, scoreboard, and 90-day plan. The system your team can run without you in the room.
Limited spots. George works with a small number of leaders at a time so the work stays direct and the standard stays high.
Apply for a discovery call →
— Team Coaching —

Install the system
across the team.

When you're ready to bring the team into the work directly. A 90-day team engagement built around the SDE Framework — leader plus team — for organizations ready to install the operating system together.

Team Engagement
SDE Team
Build

The 1:1 builds the leader. The team build does the same work across the whole team. Across 90 days you'll install the SDE Framework — Standards, Discipline, Execution — into both your leadership and the team you run. The deliverable is a team operating system the whole team owns and runs.

Investment
Let's Talk
Phase 1 · Days 1–30
Standards
Define elite as a team. Workshop the bar. Surface the gaps. Document the standard everyone signs onto.
Phase 2 · Days 31–60
Discipline
Build the team's operating rhythm live. Restructure team meetings, 1:1s, and accountability loops.
Phase 3 · Days 61–90
Execution
Weekly outcomes named, scoreboard built, results reviewed publicly. The system runs whether you're in the room or not.
Throughout
Leader 1:1 Sessions
Weekly 1:1 with the leader. Coaching, accountability, and prep for the team work each week.
Throughout
Team Workshops
Bi-weekly live sessions with the full team. SDE applied directly to the work the team is doing right now.
Final Deliverable
Elite Team Operating System
A team-owned document combining standards, rhythm, scoreboard, and 90-day plan. Everyone on the team has helped build it. Everyone runs it.
Best for leadership teams or full teams of 3–15 people. Often sponsored at the organization level when leadership development is a real priority.
Apply for a discovery call →
— Keynote Speaking —

Bring the
standard
to your stage.

George delivers high-energy, practical keynotes built around the SDE Framework — for conferences, offsites, leadership summits, and team events. Built to land on the same Tuesday morning everyone's about to go back to.

The SDE Framework — Building Championship Teams
The full playbook. Standards, Discipline, Execution. How elite teams operate.
The Nine Principles of Elite Leadership
How the best leaders develop their people and build winning cultures.
From the Court to the Boardroom
What elite athletics teaches us about execution, accountability, and winning.
Custom Keynote
Built around your team's specific moment — offsite, kickoff, or summit.
Keynote Details
Format Keynote or Workshop
Length 45 min — Full Day
Location Local & Travel
Audience Leadership · Corporate
Pricing On the call
Book George →
— Not sure where to start? —

Start with
a conversation.

Every engagement starts with a free 30-minute discovery call. No pitch. No pressure. Just George, your situation, and a clear next step.

Book a discovery call Take the SDE Assessment

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