Set the quarter. Win the week. Own the day.
Goals don't fail. Follow-through does. This is a 13-week planner built on the same system I coach teams on: set the standard, build the discipline to hold it, then execute.
- A 13-week structure, one full quarter, built for execution, not decoration
- Weekly and daily pages to plan the work and track habits, wins and progress
- Reflection built in, so every week makes the next one better
Sound familiar?
Big goals in January. Gone by March.
Most planners help you write things down. Writing it down was never the hard part.
The goal is too far away.
A year is a long time to stay locked in. By week six the goal feels optional.
The week runs you.
Meetings, fires and other people's priorities fill the calendar before your work gets a slot.
Nobody keeps score.
No tracking, no review. You can't tell if you're winning, so you stop trying to.
Talent and effort aren't the problem. The missing piece is a system you run every day.
How it works
One quarter. Three levels.
The planner breaks the goal down until it fits inside today. Same SDE Framework every DeadThree team runs on.
Define what winning looks like
Set your goals for the next 13 weeks before the work starts. Clear enough that you'd know on day 91 whether you hit them.
Plan it, then hold it
Every week gets a plan tied to the quarter, plus the habits you're tracking. Busy weeks still get a plan. That's the discipline.
Do the work. Keep the score.
Daily pages to name what matters today, log the win and reflect. Small reps, every day, add up to the quarter.
Standards define the quarter. Discipline protects the week. Execution shows up in the day.
The weekly rhythm
Fifteen minutes a week. Five a day.
A planner only works if you run it. Here's the simple version.
Who it's for
Built for people who keep score.
- Leaders and managers who want their own week in order before they ask it of a team
- Business owners pulled in ten directions who need one plan
- Coaches and athletes who already know what a season of daily reps does
- High performers who set big goals and want to actually hit them
From Amazon reviews
What readers say.
★★★★★
Great planner and great book!
KARSON QUINN · AMAZON REVIEW
★★★★★
Great from start to finish.
JOE · AMAZON REVIEW
★★★★★
Great content!
GREGORY HILL · AMAZON REVIEW
5.0 out of 5 on Amazon. Read the reviews →
Take it further
The planner runs you. The system runs your team.
The planner is where it starts. When you're ready to bring the same standard to the people you lead, here's the path.
For you · daily
The DeadThree app
Pick a principle, make a commitment, report back tomorrow. Daily check-ins and a 90-day habit tracker. Free to join.
Join free →For your team · free
The SDE Assessment
30 questions. Find out whether Standards, Discipline or Execution is holding your team back. About five minutes.
Take the assessment →For your team · the main event
The SDE 9-Week Program
Nine weeks, one principle a week, on your real team. You leave with a system your team runs without you.
See the 9 weeks →Your move
Thirteen weeks from now, where do you want to be?
Write it down. Plan the week. Show up every day. The planner keeps the score.
Leading a team? Book a call with George
UNLOCK YOUR POTENTIAL:
EMPOWER LEADERS. TRANSFORM TEAMS. DRIVE EXCELLENCE.
BY GEORGE EVJEN
WHO WE WORK WITH
WHAT WE OFFER
CORPORATE & TEAM TOOLS
CUSTOM KEYNOTE
SPEAKING
IN-PERSON
WORKSHOPS
ORGANIZATIONAL PERFORMANCE CONSULTANT
LEADERSHIP TEAM VIRTUAL COACHING SESSIONS
ONLINE COURSES
POPULAR COURSES
Training #1
Julius shares his inspirational story of overcoming being in the bench, learning the game of football in just 10 months, and personal strategies of mental performance.
Julius shares his personal system for accomplishing visions/goals combined with the insights he has learned from other high performance individuals.
Training #2
Julius created a 3 step system to help improve the performance and mental health of teams virtually.
1. Pain point discovery call with team leader
2. Performance/wellness assessment and coaching for teams of 8 or less
3. Follow up call with team leader to create startegy for ongoing accountability
Training #3
Julius conducts a discovery call to learn team/organizational performance and mental health pain points.
He then builds a custom lecture with break out groups to help teams build Optimal Performance. The workshop sessions are engaging, stimulate group conversation, and full of actionable strategies.